This case study explores designing a simple, user-friendly platform to reduce food waste. The goal was to make finding and saving surplus food easy and enjoyable.
Clean & Intuitive
A streamlined design that helps users navigate effortlessly.
Fast & Efficient:
Filter by time, sort by distance, and find the best food near you in seconds.
Simplifying access to surplus food through user-focused design.
I interviewed users who care about saving money and reducing food waste to understand their challenges. These insights shaped a simple and effective app experience.
Pickup Clarity
85% preferred a quick, straightforward checkout.
Faster Checkout
78% wanted clearer pickup times.
Savings Matter
72% would order more if they saw total savings over time.
To create a better experience, I analyzed three leading competitors:
Karma
Understanding users’ habits and motivations helped shape an intuitive experience.
Discover
Clara, 42 - Busy Working Mom
Needs
Easy reservations
Clear pickup times
Reliable reviews.
Goals
Save money
Reduce waste
Support local shops.
Discover
James, 28 – Eco-Conscious City Dweller
Needs
Fast browsing
Quick filtering
Impact tracking.
Goals
Reduce food waste
Discover local spots
Stay motivated.
The user flow was designed for a fast and seamless experience. From browsing to checkout, every step is optimized to reduce friction and make the process effortless.
A fresh, sustainable look:
Colors: Phthalo Green & Light Moss Green for an eco-friendly feel, with White for clarity.
Typography: Poppins – modern, clean, and highly readable.
Before diving into the final design, I created wireframes to map out the app’s structure and user journey. This helped define key screens, navigation, and interactions, ensuring a smooth and intuitive experience before refining the visuals.
A quick and clear start, guiding users smoothly into the app.
Filter by time, sort by distance, and let us handle the rest. Find the perfect spots quickly and effortlessly, tailored to your schedule and location.
When I started to work on this project, I knew the biggest challenge would be making something simple, clear, and easy to use while dealing with the UX&UI. Since users don’t know exactly what they’re getting, I had to design an experience that still felt exciting and trustworthy.
Figuring out the right flow, from filtering to checkout, took time, but through research and testing, I think I made it seamless. This process pushed me to think differently about user behavior, and in the end, I’m proud of how everything came together, practical, intuitive, and actually useful for the users.